How to Turn Your Website Into a Lead Generation Machine – part 1

While there’s no doubt that your brand has a website, so you have 3 questions you must ask yourself :

1- how well is it really working for you?
2- Are visitors actively engaging with it?
3- Is it generating leads?

The truth is, great websites are indispensable for lead generation. In a world where 70% of buyer journeys occur before leads ever talk to sales teams, websites are still the primary way potential customers learn about brands. The recipe for a great website includes three main ingredients:

* essential information
* engaging content,
* effective conversion points.

Information and content are the main attractions; they’re the real reason people visit your website in the first place. But forms are important too; they’re how you capture and qualify leads. It’s important to build your website to meet the needs of your users — educate them with information, drive their experiences with content, and make it easy for them to convert with forms.

Also, unlike other platforms, your website is your own channel: a virtual sandbox of your own that you can build and customize to fully reflect your brand’s personality, voice, and design. No other digital channel allows brands to showcase what they’re all about quite like an official website.

Great marketers know that generating a lead is like making a new friend. In both cases, you’ve got to show you can provide real value to someone at the right place and right time. For brands looking to generate leads, a website is the right place… and in our always-on, highly connected world, it’s always the right time.

So, what’s the secret recipe for website lead generation success?

we will cover these secrets into 4 sections :

1- Identify solutions that will achieve your goals
2- Craft website visits inspired by storytelling
3- Forms play a major part in website storytelling
4- The story continues beyond the form
*- Worksheet: Is your website working for you?
* Checklist: Website Lead Generation

DOWNLOAD Full E-BOOK

Please Fill In This Form – once we check it. we will send you e-mail with a downloadable link or send you a link by whats App

Section 1 : Identify Solutions that will Achieve Your Goals

Realizing that a website is entirely yours to own, design, create, and edit can be daunting. How do you decide what you’re going to share with the world — and, most importantly, with all those potential leads out there?

The possibilities for expressing your brand on a website are endless, but for starters, you should remember that the most compelling websites are always those that authentically represent what the brand is all about and tell a resonant story.

For example, you can do this through intuitive navigation that allows users to explore easily, interactive features and videos that tell brand and product stories, and free, ungated information that draws audiences in and inspires them to download content.

To make meaningful decisions about website content and design, you need to reflect upon themselves, their brands, and what they need their websites to accomplish. What does website success look like to you? Maybe it’s increased traffic, a higher SEO rank ( increase your rank on search engines ), more clicks and engagement, better page-to-page conversion rate, or more completed forms and downloaded content. Before you design or redesign your website, start by clearly defining what you need the site to do for your brand.

Try to think like a lead. In fact, try to think like a few different kinds of leads — from someone who’s familiar with your company, to a prospect who might have heard of you once or twice, to someone who’s totally new to your brand. What’s the ideal path, or most successful website visit scenario, for each of these different kinds of people? Ultimately, each of them should feel enthusiastic about filling out a form, downloading content, and engaging further with your brand. Think about what you can change about your website to achieve that result for each of the different
customer journeys these leads may take.

Conclusion

we will cover these secrets into 4 sections :


1- Identify solutions that will achieve your goals
2- Craft website visits inspired by storytelling
3- Forms play a major part in website storytelling
4- The story continues beyond the form

DOWNLOAD FULL E-BOOK With All Details

Please Fill In This Form – once we check it. we will send you e-mail with a downloadable link or send you a link by whats App

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.