1- Meta tags :
Meta tags have been widely misunderstood as mysterious pieces of SEO’s code. The function of meta tags is really quite simple.
Meta tags are bits of code on your site controlling how your site appears in Google. If you don’t fill out your meta tags, Google will automatically use text from your site to create your search listing.
This is exactly what you don’t want Google to do, otherwise Fill out these tags correctly, and you can increase the number of people clicking to your site from the search engine results.
Below is an example of the meta tag code.
<title>way2ebusiness</title> <meta description=”teach you all skills you need to build and success online business.”/> Below is an example of how a page with the above meta tag should appear as a search engine result in Google
The title tag has a character limit of roughly 70 characters in Google. Use any more than 70 characters and it is likely Google will truncate your title tag in the search engine results.
The meta description tag has a character limit of roughly 155 characters. Just like the title tag, Google will shorten your listing if it has any more than 155 characters in the tag.
To change these tags on your site you have three options:
1. Use the software your site is built on. Most content management systems have the option to change these tags. If it doesn’t, you may need to install an SEO plugin to change these tags.
2. Speak with your web designer or web developer to manually change your Meta tags for you.
3. If you are familiar with HTML, you can change these tags in the code yourself.
2- Sitemaps.xml :
Search engines automatically look for a special file on each site called the sitemaps.xml file. Having this file on your site is a must for making it easy for search engines to discover pages on your site.
Sitemaps are essentially a giant map of all of the pages on your site. Fortunately, creating this file and getting it on to your site is a straightforward process. Most CMS systems have a sitemap file automatically generated. This includes systems like WordPress, Magento, Shopify.
If this is not the case on your site, you may need to install a plugin or use the free XML Sitemaps Generator tool. The XML Sitemaps Generator will automatically create a sitemaps.xml file for you. Like : https://www.xml-sitemaps.com/
Next ask your web developer or web designer to upload it into the main directory of your site, or do it yourself if you have FTP access. Once uploaded, the file should be publicly accessible with an address like the below example: http://www.yoursite.com/sitemaps.xml
Once you have done this, you should submit your sitemap to the Google Search Console account for your site. You can do it by Add a website property – Search Console Help https://support.google.com/webmasters/answer/34592 Login to your account and click on your site. Under “site configuration” click “sitemaps”, and submit your sitemap.
3- Readability :
Google have been outspoken about readability as an important consideration for webmasters. Google’s former head of web spam
Matt Cutts, publicly stated that poorly researched and misspelled content will rank poorly, and clarity should be your focus. And by readability, this means not just avoiding spelling mistakes, but making your content readable for the widest possible audience, with simple language and sentence structures.
Flesch readability has since surfaced in the Search metrics Google ranking factors report, showing a high correlation between high ranking sites and easy to read content.
The Search metrics rankings report discovered sites appearing in the top 10 showed an average Flesch reading score of 76.00—content that is fairly easy to read for 13-15 year old students and up.
You can achieve an on-page SEO boost, while also increasing your user engagement, by making your content readable to a wide audience.
Run your content through a Flesch readability test. It will look at your word and sentence usage, and give you a score on how readable it is. Scores between 90-100 are easily understood by an 11 year old student, 60-70 easily understood by 13 to 15 year old students, and 0-30 best understood by University graduates.
You can use the free tool below, and should aim for a readability score between 60-100. To improve your score, edit your content to use fewer words per sentence, and use words with a smaller number of syllables. This tool can be founded on https://readable.io/
4-Link Building :
You may have wondered what makes link building so important, especially when there are so many factors Google use to rank sites.
The truth is, links are such a strong factor, it is unlikely you will rank high for a keyword if you are competing against sites with more backlinks. When you think about it, links are the currency of the web.
Each time a page links to another, it is a vote for the value of the page being linked to. If a page provides massive value to Internet users, it stands to reason it will be linked to from other sites.
This is why links are such a strong factor in Google’s algorithm. Link building is the key to ranking your site high in the search engine results.
These best practices will ensure you acquire links correctly and don’t break Google’s terms of service:
- Acquire links naturally and evenly over time. Your links should be attained consistently and organically.
- As a rule, don’t purchase links. Buying links with the intention of boosting your rankings is against Google’s terms of service and you risk being penalized. These kinds of links may work, but are generally not worth the potential damage, unless you are confident you know what you are doing.
- Forget about link-swapping or link-trading schemes. These are completely obvious to Google, and either no longer work or may harm your site.
- Don’t spam message boards, article sites or blog comments with crappy content. This might work temporarily, but strategies such as these are outdated very quickly.
- There are paid networks out there offering to build new links to your site for a low monthly fee each month.